Nielsen: Web UX 2016 vs 2004

Jakob Nielsen had a keynote at the UX Conference on Web UX 2016 vs 2004. They made a study on web UX in 2016 and reflected that to the results from a similar study in 2004. The video is only 20 minutes and worth watching. Below you can find a summary.

Link to YouTube or to their Nielsen Norman Group website.

Abbreviated to one paragraph

Most of the problems are in findability and search, so information architecture is a crucial thing and worth attending to. Usability has improved from 2004 and the success rate of user tasks has gone up to 82% from 66%. However, only 30% of the tasks succeeded completely smoothly and easily. Also, annoyance is twice as common (30%) feeling as pleasure (16%).

Notes on Web UX 2016 vs 2004

Causes of User Failure